Investing time in analytics can be extremely valuable to scaling up your business. It allows you to collect and analyse data about visitors to your website. But, as a startup or SME, you may not have the time or expertise to focus on analytics. That’s why we can manage the process for you – or we can set it up for you to run, giving you support as and when you need it.
Analytics will analyse everything from how a user arrives on your site, to what they did when they were there and, of course, whether or not they bought anything. This will help you better understand your audience, what they are interested in and the best channels for reaching them. Maybe the analytics will tell you that your online advertising is working well. And if they tell you that your visitors are mainly coming from social media, you will know it is worth investing more in your social media to make it even more effective.